Back to school this week, and what did I learn??? Apparently, it's hip to be square. Remember the old school Jansport backpacks from yesteryear? Their packs are trending these days with the school set. Jansport backpacks, I learned, also carry a lifetime warranty! In fact, when in line to purchase this bright orange pack, the fellow in front of me was returning his 3-year old, ripped up backpack. Smart fellow had the receipt with him. And he traded in the (in-my-opinion not very cool) torn jean backpack for a super cool faded black canvas issue backpack...he only had to pay $5 for the difference in upgraded cost. Pretty good value for 3 year's use.
Jansport started in Seattle back in 1967 and has been manufacturing packs ever since. You can find a retailer near you by clicking here.
This vintage throwback isn't limited to just Jansport though.
A few months back, my J.Crew catalogues started featuring Herschel Supply Co. backpacks and messengers. They are gaining a big following for their cool, laid-back, almost military inspired, vintage look. One of my favorite finds about Herschel? They are a Vancouver, BC based company!! A fairly new company, Herschel was founded in 2009, by a couple of brothers (naming the company after a small town where three generations of their family lived). Check them out! You'll spot their packs in a lot of board shops around town.